Northwestern switched from adidas to Under Armour for the upcoming season, and there was a nice video that showcased the behind-the-scenes of what the under armour uni designers go through when they want to “rebrand” and school/team/university. As a NW alumni, Darren Rovell has been all over it. He just tweeted the first pictures for the new UA NW uniform. Northwestern is known for their “Northwestern” stripe and apparently it is front and center. Literally. With the stripe continuing to the biceps on the sleeves. The first thing that comes to mind is YOU’RE TRYING TOO HARD. Whatever. Keep the stripes, keep the purple and black. I didn’t have a problem when they went back to the Fitz-era with the stripes on the sleeves, but when you are recruiting for NW, you gotta have something different than the best library in the B1G. We’ll see how long this lasts, but sometimes doing nothing is the best change.